In a world where self-care is on the rise but brushing your teeth still feels like a chore, one new local brand is giving Malaysians something bold to smile about. Flavrs, a proudly Malaysian, Halal-certified oral care startup, is reimagining toothpaste as a lifestyle product, launching with four locally-loved flavours: Tropical Pandan, Coconut Breeze, Rosy Glow, and Lavender Smile. With clean ingredients, recyclable packaging and serious shelf appeal, Flavrs turns oral care into something joyful, not just functional.
“We’ve all been using the same few brands since school and none of them reflect who we are,” says Stephy Sam, founder of Flavrs. “Life is already full of routines. Your toothpaste doesn’t have to be one more boring thing.”
Malaysia’s personal care market is projected to reach US $1.52 billion by end-2025, growing steadily at a 3.27% CAGR, while the broader beauty and personal care industry is set to hit US $3.40 billion, with over 30% of purchases now made online. While categories like skincare and haircare have seen rapid innovation in recent years, oral care has remained relatively unchanged, often limited to mint-flavoured options and traditional formulations.
At the same time, Malaysian consumers are showing increasing interest in Halal-certified, clean-label, and design-conscious personal care products that better reflect their lifestyle and cultural preferences. Flavrs enters this space with a new proposition: toothpaste that aligns with evolving routines, combining familiar local flavours, fluoride-free formulations and aesthetic packaging, all designed for ease of use and daily enjoyment.
The brand’s formulation journey has been five years in the making, with over 100 flavour prototypes tested to date. These first four are just the beginning, more unexpected flavours are already in the pipeline. All Flavrs products are developed and manufactured by a team of oral care experts with over 30 years of experience, so Malaysians can trust their smiles are in good hands.
What’s inside each paste:
- Made with more than 94% natural ingredients
- Fluoride-free, SLS-free, cruelty-free, and Halal-certified
- Powered by Nano-Hydroxyapatite (an enamel-safe fluoride alternative used in Japan & Europe)
- Recyclable pump packaging
The Flavrs Starter Kit (RM39.90) is now available at 25% OFF for launch exclusively at www.flavrs.com.my. Each kit includes all four launch flavours, perfect for switching up your brushing mood throughout the day.
With co-branded collaborations, retail trials, and pop-up activations on the horizon, Flavrs is on a mission to turn brushing into a cultural experience by the end of 2025.
About Flavrs
Flavrs is a proudly Malaysian oral care brand on a mission to make brushing your teeth feel less like a chore and more like a moment of joy. Founded by Stephy Sam, Flavrs reimagines toothpaste as a lifestyle product — clean, Halal-certified, design-forward, and inspired by the everyday flavours Malaysians love.
Backed by over five years of R&D and developed alongside oral care experts with over 30 years of experience, every Flavrs product is thoughtfully formulated to be fluoride-free, SLS-free, and powered by Nano-Hydroxyapatite — a safe and effective enamel-strengthening alternative used widely in Japan and Europe.
With local-inspired flavours, Flavrs combines cultural familiarity with clean ingredients and aesthetic packaging that’s made to be seen, shared, and enjoyed. Available exclusively at www.flavrs.com.my, the brand is building a new future for oral care, one flavour at a time.
