Sendo Ichi celebrates Japan’s excellence in cuisine and sake

With the theme “A Celebration of Japan’s Finest Excellence,” Sendo Ichi brought together business partners, media members and KOLs for an exclusive evening at Ling Long, The Five Damansara Heights.

Guests were treated to an indulgent culinary experience featuring freshly-flown seasonal seafood from Tokyo’s world-famous Toyosu Fish Market and a curated selection of premium Japanese sake brewed from pristine mountain waters. The night also featured an exclusive DJ set, creating a vibrant atmosphere where attendees mingled and connected over a shared appreciation for fine Japanese cuisine.

“The event was primarily to introduce Sendo Ichi to the Malaysian market and explore opportunities, whether through business collaborations or media and KOL partnerships,” said Sendo Ichi general manager Aldred Yaw.

Sendo Ichi Seafood (M) Sdn Bhd was established to meet the growing demand for premium fresh and frozen seafood in Malaysia’s HoReCa and retail sectors. The company specialises in blue fin tuna, air flown fresh fish from Japan and other high quality frozen seafood including oysters, uni, snow crab and seasonal Japanese specialties.

Moreover, their products comply with stringent global safety standards, making commitment to source 100% safe products for their clients. As an integrated seafood solution provider, their end-to-end solutions promise more by doing less and better cost management without compromising on freshness.

The name Sendo Ichi reflects the brand’s core philosophy — “Freshness First.” In Japanese, “Sendo” means freshness, while “Ichi” means first — together signifying the brand’s unwavering commitment to delivering the finest and freshest seafood possible.