Sime Motors marked a significant milestone recently with a grand 45 th anniversary gala themed “Orchestrating Excellence: Celebrating 45 Years of Sime Motors in Malaysia.” The event brought together Sime Motors’ most valued stakeholders for an unforgettable evening of music and appreciation at the Malaysian Philharmonic Orchestra.
The gala featured world-class musical performances under the direction of renowned conductor Gerald Salonga, with pianist Liu Muyu and acclaimed Malaysian vocalist Aina Abdul adding depth and flair to the programme. Their performances captivated the audience and set the tone for an evening of celebration, offering a memorable tribute to Sime Motors’ 45 years of leadership and contribution to Malaysia’s
automotive industry.
A key highlight of the evening was the recognition of Sime Motors’ brand principals and partners, whose support has been integral to the company’s growth and success. Tokens of appreciation were presented by Andrew Basham, Managing Director of Sime Motors, together with Jeffrey Gan, Managing Director of Southeast Asia, Sime Motors, to representatives from BMW Group Malaysia, BYD , DENZA, Ford Malaysia, Hyundai Malaysia, Jaguar Land Rover, Porsche Malaysia and Volvo Cars Malaysia.
Andrew Basham, Managing Director of Sime Motors, said, “This milestone is a celebration of the people and partnerships that have shaped Sime Motors into what it is today. For 45 years, we have worked hand in hand with our principals, customers and employees to deliver excellence across every part of the automotive journey.
Looking ahead, we are committed to continue driving innovation, strengthening our partnerships and creating outstanding experiences for our customers in Malaysia.”
The gala welcomed a distinguished audience of Sime Motors’ loyal customers, corporate clients, business partners, brand principal representatives, team members, media and industry colleagues. The evening celebrated Sime Motors’ legacy and reaffirmed its ambition to lead Malaysia’s automotive sector into the future through innovation, strong partnerships and a dedicated focus on customer excellence.
About Sime Motors
Sime Motors is one of the core businesses of Sime Group, representing a wide array of marques from
luxury names such as BMW, Rolls-Royce, Jaguar, Land Rover and Porsche to broad appeal brands
including Ford, Hyundai and BYD, as well as commercial vehicles. Sime Motors has presence in 10
markets namely Malaysia, Singapore, Chinese Mainland, Hong Kong, Macau, Taiwan, Australia, New
Zealand, Thailand and Indonesia. Sime Motors is actively involved in all facets of the automotive
business – from importation and assembly, to distribution, retail and rental. Our retail operations
feature world-class state-of-the-art facilities to provide immersive experience and service excellence
to our valued customers. Through its regional operations, Sime Motors aims to be a leader in EV. Visit
www.simemotors.com.my for more information.
