Renowned for its edgy streetwear aesthetic and East-meets-West design language, leading Chinese menswear label CABBEEN has officially launched its second physical store at Sunway Velocity Mall (L2-46). More than just a retail milestone, the grand opening marked a cultural and fashion-driven celebration of bold expression.
Following the success of its debut at Pavilion Bukit Jalil, CABBEEN continues to expand its presence in Malaysia. The opening of the Sunway Velocity location represents a key step in the brand’s Southeast Asia growth strategy — with plans to open at least nine stores across Malaysia within the next two years, accelerating its regional footprint.
A Grand Opening Full of Energy and Style
The launch event was a vibrant blend of fashion, music, and culture, featuring street dance performances, live DJ sets, a lion dance ribbon-cutting ceremony, and an impromptu fashion showcase — all reflecting CABBEEN’s bold and boundary-pushing spirit. The latest menswear collection was unveiled on-site, alongside limited-time promotions and surprise gifts for early shoppers, drawing a strong turnout from fashion enthusiasts and local trendsetters.
During the event, CABBEEN’s spokesperson emphasized the brand’s commitment to expanding across Malaysia with nine additional stores in the pipeline — laying the groundwork for broader expansion across Southeast Asia. The brand plans to blend original Chinese design with local market insights to craft a distinctive fashion identity for the modern Asian man.
More Than a Store: A Commitment to Community and Culture
Despite not occupying traditional “prime retail zones,” CABBEEN continues to attract customers with its distinctive style, immersive store design, and high-standard service — all backed by consistent investment in staff training, in-store experience, and display aesthetics.
CABBEEN also aims to deepen its collaborations with local designers, trendsetting KOLs, and youth communities, while actively participating in community culture and charity initiatives. By rooting itself in the local scene, the brand hopes to spark a new fusion of Chinese street fashion and Malaysia’s multicultural spirit — shaping a bold new fashion narrative for Southeast Asia’s youth.
About CABBEEN
CABBEEN is a leading Chinese menswear designer brand founded in 1997 by acclaimed designer Mr. Cabbeen, a recipient of the China Golden Summit Award.
Known for its architectural tailoring, statement embroidery, and rebellious street energy, the brand has become a powerful force in China’s original menswear scene.
With over 650 stores in China, CABBEEN has appeared on international fashion week runways including New York and London, and was successfully listed on the Hong Kong Stock Exchange in 2013 (Stock Code: 2030).
What sets CABBEEN apart is its bold fusion of traditional Chinese elements — from calligraphy and dragon motifs to kung fu philosophy — with global streetwear trends. This blend results in a distinctive visual identity that celebrates both heritage and innovation.
In Malaysia, CABBEEN’s price range sits between RM300 and RM800, offering high-quality menswear that combines craftsmanship, attitude, art, and fashion into a premium retail experience.
The newly opened store at Sunway Velocity Mall spans 2,131 square feet and is now officially open — welcoming all modern men who dare to express themselves and reject the ordinary.
@cabbeen.my #CABBEEN #CABBEENMY #CABBEENMALAYSIA
Store details
CABBEEN
L2-46 Lingkaran Sunway Velocity, Sunway Velocity, 55100 Kuala
Lumpur, Wilayah Persekutuan Kuala Lumpur
Opening Weekend Promotions
• Limited time Exclusive Gift (3 Days Only) Spend RM499+ & Follow CABBEEN’s
social media to Redeem
• Storewide 15% Off (9 Days Only) Enjoy an additional 10% off when you
purchase selected outfit combinations.
