Beauty met purpose on the grandest stage of Malaysian fashion yesterday. L’Oréal Paris, as the Official Beauty, Makeup & Hair Partner of KL Fashion Week 2025, proudly unveiled the REDManifesto Runway, a
groundbreaking celebration of identity, self-worth, and the enduring spirit of womanhood. This year’s show is not merely a display of beauty, garments and glamour; it is a bold declaration of a movement for every woman.
Rooted in the theme of Duality, Form & Force, REDManifesto is a visceral and visual experience that transforms the traditional runway into a space of storytelling. L’Oréal Paris, with its enduring motto “Because you’re worth it,” positions itself not only as a beauty authority but as a cultural force advocating for women’s visibility, voice, and value in today’s world.
22 Women of Worth: Walking for Every Woman
At the heart of the REDManifesto showcase is 22 extraordinary Women of Worth, selected from across Malaysia for their strength, resilience, and impact. These women represent the many faces of modern Malaysian femininity, from community leaders and artists to entrepreneurs and activists; each defining beauty in their own terms.
Among them are Tehmina Kaoosji, a media personality who uses her platform to highlight social inequalities; Aida Zunaidi, founder of Ibupreneur, who empowers underserved mothers through sustainable business; and Dato Jacqueline Fong, who is preserving Sarawak’s indigenous craftsmanship.
The line-up also includes Amanda Nell Eu, Cannes-acclaimed filmmaker reshaping female narratives in cinema; Winifred Duraisingam, national cricket captain breaking barriers in sport; Melissa Tan, a passionate climate activist; and Charissa Chong, a wellness coach helping women live intentionally in a fast-paced world.
The full list of Women of Worth includes:
● Tehmina Kaoosji – Media personality and journalist who amplifies marginalised voices through fearless storytelling.
● Aida Zunaidi – Founder of Ibupreneur, transforming motherhood into economic dignity
●Dato’ Jacqueline Fong – Cultural guardian preserving Sarawak’s indigenous crafts.
● Ellice Ng – Entrepreneur and trauma survivor turned business leader and mentor.
● Amanda Nell Eu – Cannes-acclaimed filmmaker breaking boundaries for women in cinema.
● Bella Astillah – Actress and mother redefining grace through emotional authenticity.
● Winifred Duraisingam – Cricket captain pioneering women’s sports in Malaysia.
● Dr. Premitha Damodaran – Menopause advocate reshaping midlife women’s health discourse.
● Zahnita Wilson – Model and advocate promoting inner healing and gratitude.
● Melissa Tan – Climate activist championing sustainable living through digital platforms.
● Andrea Wong – Self-made fashion entrepreneur empowering creatives through originality.
● Tan Lee Bee – Veteran sign language interpreter giving voice to the unheard.
● Caryn Loh – Retail visionary driving innovation and inclusion at Watsons Malaysia.
● Madiha Fuad – Founder of PlusVibes, a mental health app supporting Southeast Asia.
● Debbie Goh – Actress and former Miss Malaysia celebrating personal growth and mindful living.
● Maheswari Jaganathan – Healthcare innovator improving invisible care systems.
● Hannah Tan – Former pop icon turned youth mentor and social entrepreneur.
● Renuga Nair – IT professional redefining career access and breaking industry gatekeeping.
● Datin Wira Livonia Ricky Guing – Pageantry leader transforming beauty standards into empowerment.
● Che Puan Sarimah Ibrahim – Mental health advocate normalizing therapy and emotional intelligence.
● Fiona Tan – Beauty business founder living with a rare skin condition, championing difference.
● Charissa Chong – Wellness coach guiding purposeful, holistic living in a chaotic world.
Each woman brings her own narrative of reinvention, purpose, and quiet power. Together, they form a living, breathing tribute to the complexity and beauty of womanhood.
Design Meets Purpose: Fashion as Declaration
To bring the REDManifesto to life, L’Oréal Paris collaborated with nine visionary Malaysian designers, each contributing a collection that embodies their own interpretation of duality, strength, and feminine energy. The result is a powerful fusion of art and activism, stitched into every silhouette.
Suet Lin presents sculptural designs that celebrate radical inclusivity across all body types, while Zaff Jibby offers architectural pieces with refined eccentricity that command quiet attention. Enya Chok creates garments meant to evoke emotional connection, and Marcus Liew travels between imagination and reality with dreamlike deconstructions.
Feng Yie infuses her collection with mystery and magnetic strength through dark, elegant lines. Farah Razali translates emotional courage into wearable expressions of resilience, and Camila Lutfiah channels storytelling magic into whimsical yet grounded couture. Russell Chin brings tailoring and sensual strength together for the modern warrior-woman, and Jeffrey Goh offers a heartfelt tribute to silent resilience and the power of unheard stories.
Together, these designers and their creations transform the runway into a manifesto, a space where beauty and fashion unite to challenge archetypes, express identity, and celebrate difference.
From Runway to Screen: TikTok Shop as the Digital Front Row This year, TikTok Shop joins as the official e-commerce partner for the REDManifesto Runway, revolutionising how audiences experience fashion and beauty by bringing the show to life online.
Through this dynamic partnership, audiences can watch the runway in real time and instantly shop the looks as they appear. Exclusive deals, limited-time promotions, and special product bundles are available only on TikTok Shop during the livestream.
What sets this experience apart is the interactive element. Viewers can engage directly with the show through live reactions, comments, and even remixes, transforming the REDManifesto into a two-way cultural moment. L’Oréal Paris isn’t just putting beauty on display; it’s inviting everyone to take part.
From the catwalk to your cart, empowerment is now one click away, proving that beauty is not only seen but it’s streamed, shared, and shopped.
A New Era of Red: Defined by Her, Designed for All With REDManifesto, L’Oréal Paris and KL Fashion Week 2025 offer more than just a fashion spectacle. They present a cultural statement, one that honors individuality, diversity, and the collective power of women. Through the lens of beauty and the language of design, the showcase invites everyone to rethink what it means to be seen, to be heard, and to be worthy.
