First-ever ‘A Taste of Queensland’ featuring superior quality of Australian beef and AustralianWagyu beef from Queensland @ Seibu Department Store, TRX from 7 to 19 June, 2024

Calling all foodies and meat lovers! Don’t miss the ultimate culinary experience happening at Seibu Departmental Store from June 7th to June 19th, 2024! Join Aussie beef mates Richard Tay and Adrian Chong as they take you on a gastronomic journey through the flavors of Queensland!

Experience the magic of cooking demonstrations where Richard and Adrian will share their
expertise and passion for superior quality and versatility of Australian beef from Queensland
showcasing mouthwatering Aussie beef dishes in cooking demonstrations such as:
Char Siew Brisket PE: Savory and succulent, this dish will have you coming back for seconds!
Beef Asam Pedas: A burst of tangy and spicy flavors that will tantalize your taste buds!
Pineapple Beef Ribs Soup: A comforting and aromatic soup infused with the sweetness of
pineapple and the richness of beef.
Saikyo Steak: Prepare to be wowed by the exquisite flavors and melt-in-your-mouth texture of
this Japanese-inspired steak.
Get ready to elevate your culinary skills and impress your friends and family with these delectable
Aussie beef dishes! Available in Seibu TRX, the quality and variety of Australian beef and
Australian Wagyu beef cuts from Queensland with amazing marbling from Chuckroll, Topside,
Ribeye and Shabu-Shabu are all prepared and sliced for your cooking needs. They are branded
under the GinGyu brand that is healthy, with no added hormones, no antibiotic residues, gluten
free and halal. They can also be purchased online at
If you don’t feel like cooking, you could dine-in at the Promo Area or buy ready cooked dishes such
as Char Siew Brisket PE, Beef Asam Pedas, Rendang beef and Saikyo Steak to take home.
Mark your calendars and join us for an unforgettable culinary adventure and tasting at Seibu
Departmental Store! This is a Meat & Livestock Australia (MLA) and Trade Investment
Queensland (TIQ) initiative under the Aussie Beef Mates’ gastronomic and culinary sharing of ideas
and knowledge with like-minded professional chefs, foodies and beef lovers.

About Queensland
Queensland, with its vast agricultural land and the majority of Australia’s beef herd, plays a pivotal
role in sourcing these premium meat products. A renowned global leader in the food and
agribusiness sector, Queensland stands as Australia’s largest beef producer and exporter while
maintaining a reputation for clean, green, reliable, and secure agricultural practices. Thestate’s
commitment to quality, security, and sustainability is upheld through best practice management,
strict biosecurity measures, and continuous agricultural innovations and research. With two-thirds
of Queensland, $3 billion beef exports directed towards Asian markets and one-third of Australia’s
primary produce originating from the state, it remains a pivotal contributor to the nation’s
agricultural success. Additionally, Cairns in Queensland’s north serves as a global leader of tropical
agriculture with products, processes, insights and innovations that are leading the way for tropical
About MLA
A producer-owned company, Meat & Livestock Australia (MLA) delivers world-class
marketing, research and development services for Australian beef, lamb and goat producers, while
supporting exporters to get their product into the market.
Australia currently exports red meat and livestock to more than 100 countries, exports
representing over 70% of the industry’s production. Representing Australia’s high quality and
sustainably produced red meat, MLA also designs and delivers marketing programs tailored to
each market with the overall objectives of increasing market access, market share and sales of
beef, lamb and goat meat.