PATA pledge to ‘Travel for LIFE’

Over than 1,000 delegates from 46 global destinations, which included 159 sellers from 92 organisations and 15 destinations, along with 196 buyers from 191 organisatios and 38 source markets, attended the three-day Pacific Asia Travel Association (PATA) Travel Mart 2023 (PTM 2023).
V Vidyavathi Sectary, Tourism, Government of India (Gol) said that the PATA Travel Mart has proved to be a catalyst for tourism in the Asia-Pacific region.”Tourism is one of greatest unifiers and PATA recongnises that, and it is an opportunity to learn from each other. It’s an honour for India to host PTM 2023 in the dynamic city of Delhi, especially since it also coincides with #WVisinda- Year2023. India stands committed to the #loveForLIFE in tive. Travel for LIFE is inspired by Mission LIFE and focuses on greener cleaner and harmonious development of all tourist destinations,” she said.

“PTM 2023 is the first in-person mart after the pandemic. It could not have come at a more opportune moment, as it is the culmination of Indians G20 Presidency. Through ‘Travel for LIFE’ MOT in looking at promoting the concept of sustainable and green tourism,” she said.
Rakesh Verma, Additional Secretary Tourism, Gol, said “The MOT had released the strategy for sustainable tourism in June 2022, which is now being elevated with the Travel tor LIFE framewors that we have incorporated, which covers both the demand side and supply side