The World Brands Foundation (TWBF) hosted The BrandLaureate Awards – Sustainable Business & Brands Inspirational Achievement Awards 2022-2023 to recognize brands that displayed exceptional leadership to strive and thrive amid adversities.
Themed UPWARD, FORWARD & ONWARD TOWARDS GREATER SUCCESS–SEE BEYOND, MOVE BEYOND & GO BEYOND, the award gala dinner welcomed Guest of Honor, YBhg Tan Sri James Foong Cheng Yuen.
Dr. KKJohan, in his welcoming speech, encouraged brands to make their claim as to what their brand stands for, reiterating that Brand Malaysia needs to make its claim as to who we are now, as we are now in a new era, with a new government and leadership.
It was a memorable evening as The BrandLaureate Sustainable Business and Brands Inspirational Achievement Awards 2022-2023 celebrated well-deserving brands and icons who displayed exceptional brand leadership to strive and thrive amid adversities and emerge as an inspiration to the masses!
The atmosphere during the gala was electrifying, filled with anticipation and joy, as people from different walks of life were brought together in honour of the hard-earned achievements of prominent individuals and brands.
The award gala dinner welcomed Guest of Honor, YBhg Tan Sri James Foong Cheng Yuen, Former Federal Court Judge of Malaysia & Deputy Chairman of Genting Berhad.
The night began with the official presentation of the 63rd issue of The BrandLaureate Business World Review Magazine, “Cover Story of YAB Dato’ Seri Anwar Ibrahim – The Man, The Mission, The Message” which tells of the life and journey of YAB Dato’ Seri Anwar Ibrahim to become the esteemed leader he is today.
This was followed by the launch of The BrandLaureate Be The Brand That Makes Everyone SMILE Campaign which included exclusive SMILE badges given to everyone at the event and aims to encourage brands to SMILE and WIN the whole year long by posting a selfie with the hashtag #TBLSMILE.
