MODA Presents FASHION IN MOTION, a Month-Long Celebration Across Three Pavilion Malls
FASHION IN MOTION officially kicked off on 1 October, as the Malaysia Official Designers Association (MODA) launched a month-long fashion festival across three Pavilion malls.
Held with Pavilion, the festival brings Malaysian fashion, culture and creative talent into public spaces, with runway shows, a young designer competition, community initiatives, a lifestyle market and a finale showcase.
The festival opened at Pavilion Damansara Heights with Chapter Next, a runway showcase by 29 MODA designers, each asked to pair denim, a durable everyday material, with the delicate craft of Songket. The contrast pushed designers to test creative boundaries, resulting in a range of distinct looks that proved Malaysian fashion can honour heritage while still moving forward.
A PLATFORM FOR THE WHOLE CREATIVE COMMUNITY
FASHION IN MOTION is guided by MODA’s three core pillars of Elevate. Evolve. Empower. These shape MODA’s commitment to help designers develop their craft, respond to a changing industry and grow with the wider fashion community.
Cyrus Chin, President of MODA
“Fashion is not only a finished garment or a moment on the runway,” said Cyrus Chin, President of MODA. “It is part of a wider creative ecosystem, shaped by designers, textile makers, artisans, stylists, hair and makeup artists, photographers, producers, retailers and audiences. When these individuals come together, we create more than a fashion show. We open pathways for talent discovery, build links across industries, and help creative businesses grow. This is how fashion contributes to Malaysia’s creative economy, and uplifts the people behind it.”
He added, “FASHION IN MOTION reflects MODA’s belief that the future of Malaysian fashion depends on creative excellence and collective action. We want designers to have the confidence to experiment, the platform to be seen and the networks to grow, by bringing fashion into the places where people live, work, shop and gather.”
From left, Adrian Cheah, Marketing General Manager, Pavilion Bukit Jalil; Gillian Hung; Cyrus Chin, President of MODA; Cherry Wong, Marketing General Manager, Pavilion Damansara Heights; Lee Chee Hoe, Senior Marketing General Manager, Pavilion Kuala Lumpur
By placing local fashion in public and retail spaces, the festival turns this vision into a lived experience, giving designers a stage, creative businesses a direct line to consumers, and the public a closer way to discover Malaysian fashion, culture and creativity.
A MONTH OF FASHION AND CULTURE
Following Chapter Next, the FASHION IN MOTION lineup continues across the three Pavilion malls.
Next Wave, held with FIOLE, pairs 10 young fashion designers with 10 hairstylists to create complete, runway-ready looks. Finals take place on 5 October at Pavilion Bukit Jalil.
On 10 October, Unstoppable Pink supports the Pink Unity ladies under the National Cancer Society Malaysia, with a public walk from Pavilion Damansara Heights, by MRT through Bukit Bintang, to Pavilion Kuala Lumpur, alongside a Charity Hair Cut supported by R Beauté. Throughout October, Maria Nila, one of R Beauté’s brands, offers special pink umbrellas across the Pavilion malls in exchange for donations, with part of the proceeds going to the Pink Unity Foundation.
Saree Reimagined Runway takes place on 22 October at Pavilion Kuala Lumpur, as part of the Deepavali season. Inspired by the saree’s colour, detail and cultural significance, the showcase features 25 designers, including five young talents.
From 23 to 25 October, the Style Your Way Lifestyle Market takes over Pavilion Bukit Jalil, with more than 50 booths bringing together fashion, food and music, giving designers, vendors and creative businesses a direct platform to meet the public.
The festival closes with the Finale Party at The Arena, Pavilion Damansara Heights, bringing together the designers, partners, creatives and communities behind FASHION IN MOTION.
PARTNERS AND SPONSORS
MODA thanked Pavilion for its collaboration and for providing the platform across its three destinations. The association also acknowledged Shu Uemura and MONTIBELLO for hair and makeup support, La Boca for food and beverages, Instax Fujifilm for capturing the opening night, Bravo Events for production support, Click Click Studios for photo and video production, and Swissaire for its support.
MODA also thanked all partners, sponsors, designers, creatives, industry friends and behind-the-scenes teams who helped bring the festival together.
FASHION IN MOTION continues at Pavilion Kuala Lumpur, Pavilion Damansara Heights and Pavilion Bukit Jalil, inviting the public to discover Malaysian fashion, support local talent and take part in the creative community.
For programme schedules, mall activation details and updates, follow MODA Malaysia on @modamalaysia
About the Malaysian Official Designers Association (MODA)
The Malaysian Official Designers Association (MODA) is a professional body dedicated to promoting, supporting and advancing Malaysia’s fashion design industry. Through strategic collaborations, industry initiatives and creative platforms, MODA provides opportunities for designers to showcase their work, foster innovation and strengthen the presence of Malaysian fashion both locally and internationally.
