FOODIE MEDIA BERHAD (“Foodie Media”), the digital media group headquartered in Malaysia with the largest combined follower base for lifestyle-focused digital content in Malaysia, today launched its prospectus in conjunction with its initial public offering (“IPO”) enroute to a listing on the ACE Market of Bursa Malaysia Securities Berhad (“Bursa Securities”) (“Prospectus”).
From left to right:
Edward Lim Pinn Jian (林彬权) – Chief Content Officer, Foodie Media Berhad
Ang Rui Mei (洪睿美) – Chief Operating Officer, Foodie Media Berhad
Edward Lim Pinn Jian (林彬权) – Chief Executive Officer, Foodie Media Berhad
Yeoh Chen Chow (杨正超) – Independent Non-Executive Chairman, Foodie Media Berhad
Michael Oh-Lau Chong Jin (胡刘忠仁) – Chief Executive Officer, Maybank Investment Bank Berhad
Tengku Ariff Azhar bin Tengku Mohamed (东姑阿里夫) – Deputy CEO, Maybank Investment Bank Berhad
Justin Mahmud Hashim (贾斯汀) – Regional Head, Investment Banking and Advisory
The launch of the Prospectus marks a key milestone in Foodie Media’s journey towards becoming a listed company on the ACE Market of Bursa Securities. The IPO will enable Foodie Media and its subsidiaries (collectively referred to as “the Group”) to pursue its future plans which entails the Group in continuing to grow its digital media publishing, key opinion leader marketing and campaign management service segments, grow its revenue from live commerce selling and produce its own short-film dramas.
The Group is primarily involved in the digital media publishing business segment, where it creates, produces and publishes digital content on its social media pages across various social media platforms including Facebook, Instagram, TikTok, YouTube, Threads, X, RedNote, Lemon8, Douyin, Telegram and WhatsApp, as well as through its network of lifestyle blogs. The Group operates a portfolio of 37 lifestyle-focused brands spanning five countries in Southeast Asia — Malaysia, Singapore, Thailand, Indonesia and the Philippines — delivering engaging, data-driven content that connects brands and consumers.
As at 13 October 2025, Foodie Media’s portfolio commanded the largest combined follower base for lifestyle-focused digital content in Malaysia with approximately 46.0 million followers. In addition, the Group’s blogs also recorded a total of 6.1 million users who visited the Group’s blogs during the financial years ended 31 August 2024 and 10-month financial period ended 30 June 2025 and 0.4 million users between the period from 1 July 2025 up to 13 October 2025, respectively.
Pursuant to the IPO, Foodie Media will issue 138.0 million new ordinary shares in Foodie Media (“Issue Shares”), representing approximately 15.54% of its enlarged share capital, together with an offer for sale of 112.0 million existing shares in Foodie Media, representing approximately 12.61% of the enlarged share capital of Foodie Media.
Out of the 138.0 million Issue Shares:
- 44.4 million Issue Shares, representing 5.00% of the enlarged share capital of Foodie Media, will be made available to the Malaysian public via balloting;
- 15.0 million Issue Shares, representing 1.69% of the enlarged share capital of Foodie Media, are reserved for application by the eligible directors, employees and persons who have contributed to the success of the Group; and
- 78.6 million Issue Shares, representing 8.85% of the enlarged share capital of Foodie Media, will be made available to institutional and selected investors by way of private placement.
Maybank Investment Bank Berhad (“Maybank IB”) is the Principal Adviser, Sponsor, Sole Placement Agent and Sole Underwriter for the IPO.
Nicholas Lim Pinn Yang, Chief Executive Officer of Foodie Media Berhad said: “The launch of our Prospectus marks a defining milestone in Foodie Media’s journey towards becoming a listed company on the ACE Market of Bursa Securities. From our humble beginnings via the first brand developed namely Penang Foodie, we have managed to grow and develop a portfolio of 37 brands, including a number of award-winning brands, with the largest combined follower base for lifestyle-focused digital content in Malaysia i.e. 46.0 million followers across Malaysia, Singapore, Thailand, Indonesia, and the Philippines.
Our flagship brands, including KL Foodie, Penang Foodie, Halal Foodie, Singapore Foodie and Bangkok Foodie, have built strong and trusted communities by delivering authentic, data-driven storytelling that connects audiences and businesses across the region. Today, our ecosystem serves a broad range of clients, from small enterprises and local brands to multinational corporations and advertising agencies, enabling them to reach, engage and grow through impactful digital content.
The IPO represents the next step in our evolution. It will allow us to enhance our technology infrastructure, continue to grow our digital media publishing, KOL marketing and campaign management service segments, produce our own short-film dramas and invest in software solutions with integrated artificial intelligence functionalities to further improve operational efficiency and audience engagement. These initiatives will strengthen our ability to scale sustainably while reinforcing our position in the regional digital media and content-commerce space.
We are honoured to have Maybank Investment Bank Berhad, our Principal Adviser, Sponsor, Sole Placement Agent and Sole Underwriter for the IPO, guiding us through this important process. Together, we aim to build a sustainable, innovative digital content platform that continues to shape how people and brands connect across Southeast Asia.”
Michael Oh-Lau, Chief Executive Officer of Maybank Investment Bank Berhad said: “We are delighted to serve as the Principal Adviser for Foodie Media’s IPO. This listing marks the definitive coming of age for the content creation industry. It signifies the transition from a collection of promising individual efforts to a recognised, scalable and institutionally valid sector of the global economy.
What was once viewed as an emerging creative space has now evolved into a sustainable, high-growth industry — one capable of generating measurable value and attracting institutional confidence.
Foodie Media’s regional reach, strong engagement and disciplined execution highlight the scalability of its content-and-commerce model. We look forward to supporting the Group as it continues to expand its leadership in the region’s digital economy.”
Foodie Media is expected to be listed on the ACE Market of Bursa Malaysia Securities Berhad [on 28 November 2025], following the close of its IPO application period on 19 November 2025. The Group’s Prospectus is available for viewing and download at Bursa Malaysia’s website https://www.bursamalaysia.com.
