WATSONS ‘MOVE YOUR BODY’ CAMPAIGN
Breaking the malaise, in large part due to our current hectic and sedentary lifestyles. Watsons Malaysia initiated its major fitness campaign today entitled ‘Move Your Body’, to promote active lifestyles among Malaysians. The campaign has been planned as part of the countdown towards this year’s World Health Day, and will run from 25th February till 30th March 2014 at all Watsons stores in Klang Valley and Negeri Sembilan.
“Being the leader in the health and beauty retail industry, Watsons Malaysia is known to be the champion in spearheading innovative campaigns to empower the community around us. As we begin the New Year, we want to make a resolution to shape Malaysians by encouraging them to lead healthier lives and to have the right fitness regime. As our brand promise states Look Good, Feel Great, we believe there is beauty in getting fit and hence healthy. Thus, we are calling all Malaysians to join our efforts, to raise awareness of the importance of keeping an active life, and tweak their lifestyle to ensure they have a fitness regime for better health,” said Kulvinder Birring, Watsons Malaysia Managing Director during the Chit Chat session at the launch.
To kick-start the campaign, Watsons Malaysia is working in partnership with hitz. FM and Celebrity Fitness to raise awareness through a flash mob which was held on 22nd February 2014 to intrigue the public on the ‘Move Your Body’ campaign.
